Sommeliers, bartenders, retailers, importers and distributors looking to expand their knowledge of Armagnac will greatly benefit from this terrific, one-of-a-kind, educational program enabling them to meet their customer’s needs with confidence and credibility.

Your $150 registration includes: 6 hours of instruction, a tasting of close to 40 different Armagnacs (including barrel samples of fresh distillates and older vintages), 2 half-hour coffee breaks, plus an exam. The schedule includes a 1.5 hour break for lunch, but please note that lunch is not included in the registration fee.


Schedule for the day:

  • 08:30am – 10:30am: Facts & figures

  • 11:00am – 1:00pm: Basics

  • 1:00pm – 2:30pm: Lunch

  • 2:30m – 4:30pm: Diversity

  • 5:00pm – 6:30pm: Exam

Please arrive no later than 8:15 for check-in



What you will learn:

  • An overview of Armagnac in the market place

  • A brief history of the region and the product

  • The Armagnac production zones

  • The key differences between the 3 terroirs

  • The individual key grapes and their characteristics

  • The distillation methods and alambics

  • The wood used for barrels

  • The rules for aging, blending, vintages

  • A discussion on using Armagnac in cocktails

  • Key selling and talking points about Armagnac

Depending on your exam score, you will be granted one of the 3 levels: Pass (50-70), Credit (71-90) or Distinction (>90).

Diplomas will be sent directly from the B.N.I.A. in France, after correction of the exam papers.


Register now! 

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