Sommeliers, bartenders, retailers, importers and distributors looking to expand their knowledge of Armagnac will greatly benefit from this terrific, one-of-a-kind, educational program enabling them to meet their customer’s needs with confidence and credibility.

Your $150 registration includes: 6 hours of instruction, a tasting of close to 40 different Armagnacs (including barrel samples of fresh distillates and older vintages), 2 half-hour coffee breaks, plus an exam. The schedule includes a 1.5 hour break for lunch, but please note that lunch is not included in the registration fee.

Schedule for the day:

• 08:30am – 10:30am: Facts & figures

• 11:00am – 1:00pm: Basics

• 1:00pm – 2:30pm: Lunch

• 2:30m – 4:30pm: Diversity

• 5:00pm – 6:30pm: Exam

Please arrive no later than 8:15 for check-in

What you will learn:

• An overview of Armagnac in the market place

• A brief history of the region and the product

• The Armagnac production zones

• The key differences between the 3 terroirs

• The individual key grapes and their characteristics

• The distillation methods and alambics

• The wood used for barrels

• The rules for aging, blending, vintages

• A discussion on using Armagnac in cocktails

• Key selling and talking points about Armagnac

Depending on your exam score, you will be granted one of the 3 levels: Pass (50-70), Credit (71-90) or Distinction (>90).

Diplomas will be sent directly from the B.N.I.A. in France, after correction of the exam papers.

Register now!