Sommeliers, bartenders, retailers, importers and distributors looking to expand their knowledge of Armagnac will greatly benefit from this terrific, one-of-a-kind, educational program enabling them to meet their customer’s needs with confidence and credibility.
Your $150 registration includes: 6 hours of instruction, a tasting of close to 40 different Armagnacs (including barrel samples of fresh distillates and older vintages), 2 half-hour coffee breaks, plus an exam. The schedule includes a 1.5 hour break for lunch, but please note that lunch is not included in the registration fee.
Schedule for the day:
08:30am – 10:30am: Facts & figures
11:00am – 1:00pm: Basics
1:00pm – 2:30pm: Lunch
2:30m – 4:30pm: Diversity
5:00pm – 6:30pm: Exam
Please arrive no later than 8:15 for check-in
What you will learn:
An overview of Armagnac in the market place
A brief history of the region and the product
The Armagnac production zones
The key differences between the 3 terroirs
The individual key grapes and their characteristics
The distillation methods and alambics
The wood used for barrels
The rules for aging, blending, vintages
A discussion on using Armagnac in cocktails
Key selling and talking points about Armagnac
Depending on your exam score, you will be granted one of the 3 levels: Pass (50-70), Credit (71-90) or Distinction (>90).
Diplomas will be sent directly from the B.N.I.A. in France, after correction of the exam papers.